Augmented Reality Storytelling

We created two experiences to coincide with the lauch of the James Webb Space Telescope.

The first placed a 3D model of the observable universe in you space. We created it with custom shaders and a particle system plots some of the telescope’s early targets.

The second experience featured an augmented reality explainer of how gravitational lensing works, by placing a simulated black hole in you space to distort your surroundings.

In order to create a satisfying user experience, we implemented responsive features reminiscent of gameplay interactions.

Coinciding with the 2021 Tokyo Olympics, this experience featured a markerless motion capture of gymnast Sunisa Lee.. It detailed how the Olympian contorts into superhuman poses for her routines, giving the user an unprecedented look and the uneven bars.

The corresponding Instagram story featured a step by step guide to the augmented reality experience as well as exclusive interviews with Times journalists, reporting from the games at Tokyo.

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An Augmented Reality reimagining of the classic game, this experience uses plane tracking and a series of checkpoints to monitor progress and accuracy. Completing the game reveals a hidden image.

The corresponding Instagram story used to promote the effect leaned heavily on demonstration walk-throughs in order to familiarize the user with gameplay prior to opening up the experience.

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