NBC NEWS

Branding

the client
NBC News | Peacock
Today Digital
Sept. 2019 - Jan. 2020
the brief
We branded a new platform for the Today Show on Peacock, setting a template for all future cross-platform brand launches on the OTT site. The challenge was taking the staple brand, familiar to many but was very heavily broadcast focused, and marry it to the existing digital style for the wider nbc news.
the role
Art Director | Content Creator
Contribute to art direction of the branding and creation of motion graphic templates for producers to create streaming content and reformat existing channel content.

Colors

Primary
#FF4C43
Gradient Prime
#4E4B66
Gradient Sec
#6E7191
Deep Purple
#3B0837
Light Purple
#6e1d68
Neutral Purple
#55186D
Neutral s100
#F7F7FC
Neutral s200
#202020

Typograhy

Graphics